About Us

Established in 2006, Brand Merchants has spent over a decade participating in the global watch industry. Our name has become synonymous with fashion watches in particular, being our primary offering.Today, we pride ourselves as being the sole Pakistani company that is authorized to distribute, wholesale, and retail more than 25+ internationally recognized and highly sought-after watch brands in assorted regions of the globe.

Trading Partners
Retail Outlets

Brand Strength

Our wide range of brands collectively offer consumers bespoke, high-quality fashion watches tailored to suite every lifestyle in all age brackets. Take a few minutes to preview our brands by clicking below.

Brands Showcase

From the CEO's Desk

Brand Merchants is one of the fastest growing watch companies in Pakistan. Our fashion wear and wide selection of watches in the mid-range price segment appeal to a targeted group ranging in age from 18 to 65.

Our company consists of several comprehensive business units in order to meet customer needs in various markets; ranging from a highly active marketing and sales unit to post sale services and facilitations such as our maintenance and repair centers. We, like many others pride ourselves as being time piece connoisseurs and firmly believe in the brand promise and value of each of our esteemed brands bring with them and aspire to align ourselves best to connect the fashion and quality conscious consumer to them respectively.

As with our panel brands, we are highly committed to our consumers and keep our finger on the pulse of all modern fashion trends to bring them the very best collections. Our passion and flair in this field is our driving force which in my opinion has been the sole reason we have managed to differentiate ourselves from the competition by being one of the fastest growing and most diversely stocked watch companies in Pakistan.

I would like to personally invite you today to any of our retail outlets and take a look for yourselves at our offerings and allow our guest relation officers to take you through our various collections.